Hello there. Hope you're feeling well today.
I am, I will admit, not the best person to chat about Welsh club rugby being a) English and b) whose first sport will always be football c) there are far better and more well informed bloggers on rugby than I'll ever be (I would recommend for example https://thevietgwent.wordpress.com) . However regular readers will know that for me the fact that football is first doesn't mean a dislike of what comes second.
However I was moved to go on Twitter when a Wales Online article suggested that in the forthcoming TV negotiations all matches in the Pro 14 competition might go to Pay TV. This might be just the PRO 14 people using this tactic as a threat to get more money from the non Pay TV broadcasters. But the possibility has to be taken seriously and therefore so have the consequences.
On Twitter there were two camps to this. One (which I'm in) is that it will be a disaster for Welsh Top Club rugby. The other was that those people who watch the two matches a week on non Pay TV should get off their backsides and go to the games instead. These people forget that free to air television is not free. The viewer pays for Welsh rugby games through the licence fee (BBC) or the cost of ads (S4C). It shows a contempt for the non Pay TV customer to forget that.
Everything I'm going to say next will in terms of support mainly exclude the Scarlets franchise. In terms of core support the seeming exception to this mistake that was the creation of the top 4 Welsh teams (though even they are apparently supposed to cover North Wales, from which I say....what?)
The trouble as I see it lays in the four club you cannot be relegated structure of the top tier of Welsh teams. I've discussed before how the regional spread in its creation in 2001 meant that the catchment regions included areas that were not emotionally linked to them unlike football. Consequently support is relatively low (I'm told it's growing but all I see generally are gaps in the grounds) and definitely insecure. Compare it to Cardiff and Swansea City football clubs and the difference is not only clear but also embarrassing.
Pay TV supporters partly attribute this to Free to Air channels. This is rubbish. Other Free To Air sport gets large crowds (BBC FA Cup football for example) but there needs to be that certain something that motivates people from their armchairs to actually going to a televised event, and taken as a whole top tier Welsh rugby has not been able to do that.
I know people in the South Wales Valleys who regularly go to Cardiff City home games. I have never met anybody from there who has regularly gone to Cardiff Blues games. In terms of Welsh rugby local teams get local support. Welsh rugby is not the NFL.
Also the fact that these clubs cannot be relegated meant that, taking it's total performance since 2001 (there will always be exceptions) there are moments of stagnation.
Supporters of Pay TV will say that sport is a business and there should no room for sentiment. But even judged on that basis I've always understood that the first rule of business is know your market. Taken as a whole the clubs have failed in this, and they cannot blame free to air TV.
The Newport/Gwent Dragons it should also be noted have been taken over by the Welsh Rugby Union because of financial issues.
With this insecure support the armchair viewer might be irritated initially if the games went to Pay TV but will ultimately go on with his/her life. Crucially I don't believe (unlike football or say English rugby club supporters) it will motivate the armchair fans to get a SKY/BT subscription. S4C will just show more matches from the lower tiers of Welsh rugby (which are exciting, even if their supporters were described to me as " a few men and his dog").
Consequentially out of sight out of mind with the consequent danger of death through neglect.
No change (and probable decline) in people attending. Low audience numbers.Less children will watch, and as a consequence in years to come the national team will suffer as the young will move towards other interests (indeed like England cricket the stage will be reached where most people will not be able to name most of the team).
Top four Welsh live rugby on Pay TV only will be a digital suicide note.
Until the next time.
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