The Welsh Rugby Union......Sport's Welsh Labour?

Hello there. Hope you're feeling today.

When I was young growing up in London my knowledge of Wales was limited and now I realise full of cliches. When Wales either in fact or fiction appeared on British TV it would generally include a coal mine, a choir,a pub, socialism and poverty (the last of which I'd argue still exists and has got worse in the last decade).

(A quick aside here. I was told when in London by a Welsh woman who moved there that the cliché she hated the most was that when the miners left the coal mine for the day they were singing. Her grandfather told her that they were too weary and just wanted to get home)

The other cliché that would always appear was rugby. That it was "the people's game". It was the sport that most people watched and played and followed their local team every Saturday afternoon after which they would go to the pub. And you know what? If my experience in the late nineties was anything to go by that cliché was basically true.

But in 2003 the structure of Welsh rugby at club level changed. Instead of a league structure like football with promotion/relegation there would just be five teams that would join teams in Scotland and Ireland to form the Celtic League. All the other teams, some with a great history like Pontypool would just become feeder clubs to the big five.

And yes I said five. The Celtic Warriors. The team that was the merger between Bridgend and Pontypridd. The team that I must admit was looking forward to taking my then baby daughter to on a Saturday to support her (and our) local team. But in 2004, for financial reasons that are too complex to explain here the Welsh Rugby Union closed the team down.

Thirteen years later however we have now got the news that the Welsh Rugby Union have taken over the Newport Gwent Dragons and possibly (at least for a temporary period) the Cardiff Blues because of various financial issues.

And the question needs to be asked how has it come to this? The answer I would argue is that taken as a whole (because I think Scarlets are an exception) these (now four) teams failed to convince enough people to follow them. In other words people from Pontypridd would rather watch their local team play in a lower tier rugby game than travel to Cardiff to see a club that they had no emotional attachment to whatsoever. Or why would I take a forty minute drive to Swansea to watch a team hoisted on me by default when the Warriors folded? Welsh rugby is not the NFL but the Welsh Rugby Union thought it would be a successful model for Wales. For the moment at least this isn't

Also the point about supporting a club is that you will have that dream that your team would reach the top of their sport. The Welsh Rugby Union took that dream away from a lot of fans in clubs across the country. Consequently a lot of these fans became disillusioned and didn't feel the impetus to attend every game whereas once was a reflex reaction to being a Welsh rugby supporter.

You could also argue that it has been unlucky with the relative rise in that period of Cardiff and Swansea City football clubs.  Swansea shares their ground with the Ospreys and the difference in attendances is embarrassing. Equally when for a short period the Blues shared with Cardiff City at the Cardiff City Stadium. When the Blues eventually moved back to the Arms Park it was I remember hailed by the BBC as a victory for the fans. But in reality it was an admission of failure. They could never even give an impression of filling the stadium which Cardiff City could do with ease. There is a good case for saying that at a club level football is now the national sport.

What could be done? Well I have no knowledge of the financial issues but I'm inclined to go back to the future and create the situation that existed before regional rugby was created. That way there would be local clubs that could be guaranteed real local support that could be built upon. It's no coincidence that when I see a second tier Welsh rugby game the attendances are impressive.

The Welsh Rugby Union find themselves in this situation because they alienated their base. Consequently whilst they are still the biggest sporting organisation in Wales they, and indeed Welsh club rugby, are not (talking generally) as part of the local fabric that they once were. The analogy with Welsh Labour is striking.

And they have only themselves to blame.

Until the next time.